Word of Mouth marketing is the most trusted source of consumer information.
According to a recent Nielsen report, 92% of consumers trust
authentic social recommendations, more than any other
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Campaigns are simple and efficient, focusing on getting consumers to directly experience the product, share their insight and, ideally, to be convert into a brand advocate. Buzzaar is the first to bring this type of marketing to the Eastern European Market
In Russia, clientindex launched and executed a successful word-of-mouth promotion for the Braun Wet & Dry Epilator, a Proctor & Gamble brand. The WOM campaign garnered hundreds of thousands of potential new customers for the product.
Word-of-mouth marketing had its first Eastern European test run by way of the clientindex agency. For the first time in this region, consumers were able to voice their opinions directly to the brands, and the corporations could not ignore this communication.
Word-of-mouth marketing is an effective investment of advertising budget. A buzz-test engages
a target audience, educates customers on product attributes and awakens a desire
to purchase the product.
Сampaign “Mouth yoga with Colgate Plax Fresh Tea” became viral. Fans started to send so many photos and videos with product. CEO Buzzaar V.Borisov said: “Later we found that influencers were creating their own mouth yoga story. No one here expected that”